USLUB AT TASYKHISH FI AL QUR’AN AL KARIM WA ATSARUHU FI AL MUJTAMA’ AL ISLAMY

One of the characteristics Qur’an is its skill in articulating speech, which made eloquent Arabs prostrate themselves to eloquence. This noble book was revealed stunning ways that touch Arabs' being, capture their hearts and entertain minds. message intended reveal secrets hidden purposes diagnosing meanings abstract inanimate objects great bodies. The main question this research why does God personify Qur’an? Did he achieve ultimate purpose book, religious purpose? And method analysis, it a qualitative descriptive comes from depth reflection contemplation. results study are: 1) has attained highest level eloquence rhetoric, diagnosis natural meanings, order stimulate conscience emotion awaken mind heart reflect contemplate. economic, political others. Rather, called for new opinion presentation suits era need absorb problems contemporary man through his style.